The Headhunter's Playbook. In Your Hands.

The exact system behind 170+ senior placements.

Read it on a flight. Land with a plan.

"Sell Yourself Like a CEO is a masterclass in personal branding and career mastery.

Through compelling stories and actionable advice, Ryan demonstrates how to take control of your brand, align your values with your professional goals, and lead with purpose.

This book is essential for anyone looking to break out of stagnation and take charge of their career trajectory."

Dr. Marshall Goldsmith

Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There.

"Sell Yourself Like a CEO is a fresh, practical guide for aspiring leaders hungry for growth.

With tried-and-tested strategies and insightful real-life anecdotes, Ryan Sheppard provides the tools to confidently navigate critical turning points on the path to success.

A must-read for leaders aiming to not only 'play the game,' but to 'change the game.'"

Paul Dupuis

Global Leader, and Author of the Best-Seller, 'The E5 Movement'

"I highly recommend this book by Ryan Sheppard.

It shows readers how to build their careers and achieve success by doing what CEO’s do: develop a plan and demonstrate the characteristics of a leader. 

A practical and helpful guide for any reader or job seeker."

Judith Humphrey

Author of The Job Seeker's Script

"Don't just work in your career — own it."

Sell Yourself Like a CEO distills 16 years of insider experience with top CEOs, sharing the strategies and mindsets they use to lead and elevate their careers. This guide is your step-by-step playbook to taking control of your career trajectory with clarity, confidence, and purpose. Designed for ambitious professionals ready to stand out, this book gives you the tools to navigate high-stakes moments and secure the roles you deserve.

Inside, you’ll discover:

  • The CEO Mindset – Gain a clear, strategic approach to guide your career decisions.

  • Building a Personal Brand – Develop a unique identity that makes you unforgettable.

  • Mastering Interviews – Showcase your value confidently to secure the best roles.

  • Negotiating with Impact – Approach salary and role discussions with a winning strategy.

  • 90-Day Success Plan – Transition into new roles with a plan for long-term success.

With real-world examples, actionable insights, and behind-the-scenes wisdom usually reserved for top executives, Sell Yourself Like a CEO is your key to take control of your career and claim your path!

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About Ryan

17 years. 170+ placements. One focus — finding the leaders that Japan's healthcare and life sciences sector didn't know it needed yet.

Ryan works with global biotech and pharmaceutical companies entering or scaling in Japan — placing the GMs, Presidents, and C-suite executives who make the difference between a market that stalls and one that moves.

He is the author of Sell Yourself Like a CEO — the reverse recruiting playbook now used by senior executives in 10 countries — and the creator of C-PATH™, a career acceleration system built from the inside out.

Based in Tokyo with his family. Also known to DJ.

"Becoming a CEO is easy - if you know what you are doing!

This book takes the guess work away, invites the self-reflection and provides the guidance needed to be successful."

Dr. Greg Story

President, Dale Carnegie Tokyo Training

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